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    <description>xG-based football match predictions with full transparency. We show you what the data says and prove our track record.</description>
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    <lastBuildDate>Fri, 10 Apr 2026 00:00:00 GMT</lastBuildDate>
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      <title>The Best Free Football Data Sources for Analysis</title>
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      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <description>Want to start analysing football with data? Here are the best free sources for xG, stats, odds, and everything else an aspiring football analyst needs.</description>
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      <title>Understanding Value Bets: When the Data Disagrees With the Bookmakers</title>
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      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <description>What does it actually mean when a bet has &amp;apos;value&amp;apos;? We break down implied probability, expected value, and how to identify when the data and the odds don&amp;apos;t align.</description>
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      <title>How the Poisson Distribution Predicts Football Scores</title>
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      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
      <description>The Poisson distribution is the mathematical backbone of most football score prediction models. Here&amp;apos;s how it works, explained without the jargon.</description>
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      <title>What Is xG (Expected Goals)? A Simple Explanation</title>
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      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <description>Expected Goals (xG) is the most important stat in modern football analysis. Here&amp;apos;s what it actually means, how it works, and why you should care about it.</description>
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